Intellectual property or IP for short is the basis of literally any business – it covers everything from yours or your employers business name and logo, to the marketing material you create and the plans you draw up
Knowing the ins and outs of IP is incredibly important for growing and thriving businesses. Think about it – understand the fundamentals, how do you deal with those who might end up coming along and copying your content?!
There are 3 main areas of IP you need to know about, sometimes known as ‘the Triples of IP’, they are copyright, trademarks and patents.
So what are they?