Is moving a business online really the answer to success?
Many small businesses may have felt the pressure to move their business online due to the unexpected economic challenges resulting from the pandemic. In some instances, moving online can bring significant benefits and help avoid the risk of closing down the business.
However, there are so many other operational elements that need to be considered and put in place before moving a business online. Such as the cost and time involved in the new digital technology and infrastructure. If you are utilising a social media such as Facebook or Instagram and not a website, it can provide a much low-cost alternative but, if you need to sell online, then this opens up a whole new set of challenges such as needing a website, creating an e-commerce system or selling through a platform like Amazon. Then there is creating imagery, content, and details of your service or products for a website so your offering maintains the quality and detail you offer in person.